Meet the Husband & Wife Team
Who Have Worked Tirelessly For You

They’re the Group CEO & Head of Brand at Uptick. With 60+ staff across the group, they’re pretty busy.


But come 5pm, they’re two humans who’ve spent hundreds of hours at their dining table, writing, editing, and uploading content for your business

John Maxwell

Meet John, the heart and brains behind The Uptick Group. From his early days as a record-setting mortgage broker to his current role as an industry leader, John’s journey is a testament to his unwavering commitment to the industry.

From Record-Breaking Broker to Industry Leader

John’s career began where it matters most – on the front lines broking. Here, his competitive streak shone, writing 21 loans in one week. His journey took him through the ranks, managing a large team of 144 brokers under him. John’s as real-world as you can get. Hundreds of brokers love & value his no BS, practical conversations that make a difference to their business.

Uptick’s Holistic Approach

John has masterfully aligned Uptick Marketing’s lead generation services with the innovative Content Library. Why? Because they go hand-in-hand. Reach out to John if you want to understand how. 

Championing Real Conversations and Solutions

John’s deep engagement with the community, including conversations with over 500 Australians, has been pivotal in developing The Content Library. This resource is more than just a collection of articles; it’s a culmination of real issues, concerns, and aspirations of everyday Australians, including those overwhelmed by the home buying process. This library is a tool for brokers to offer tangible guidance and establish themselves as trusted advisors.

With an illustrious career spanning over a decade across home loans, global funds management, financial planning reforms, lifesaving medical devices and luxury marketing, Bella is more than just your average marketer.

A Virtuoso in Brand Positioning
Her practical approach is not just about creating content for the sake of it; it’s about crafting narratives that resonate with your audiences. She is passionate about making brands human.

Mastery in AI-Enhanced Content Strategy
She’s pioneered strategies to ensure every piece of content is not only engaging but also hyper-tailored to your target audience. Her work involves a meticulous understanding of customer avatars – from downsizers to first-time homebuyers – ensuring that each article speaks directly to its intended reader.

Expertise in Financial Services Regulatory Landscape
Bella’s deep understanding of the financial services regulatory landscape, including her advisory role with FASEA during the financial planning sector’s reforms, positions her as a unique asset in the mortgage broking industry.

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